Rebirth Relay 2023: MeRcomm and the promotion of rebirth

The Rebirth Relay, now in its third year, continues to inspire hope and unite the entire city of Genoa. Behind the success of such a significant and symbolic event lies a set of communication strategies that ensure unprecedented visibility.

LiguriaDay once again stands as a major player in the regional narrative and enriches the media canvas with its unique and authentic informational quality. In this special edition, MeRcomm’s online newspaper is therefore proud to announce its participation as a media partner of the important initiative about to take place in the region.

The Rebirth Relay is more than an event: it is a movement, a symbol and a message. Behind such an important success is the experience, passion and dedication of the Pro-loco. A perfect synergy between event and communication strategies that together create precious magic.

The online newspaper LiguriaDay therefore continues its mission in providing authentic and relevant news and highlighting those initiatives that can promote the cultural and social development of the region in an international context. This important partnership is therefore a significant choice to expand the reach and impact of the event.

MeRcomm.it, the communications agency and publisher of the online newspaper LiguriaDay.it, can boast significant experience in creating effective and tailored strategies for these types of events. Thanks to a mix of communication solutions, the account of the event reached the hearts of so many that it garnered a surprising amount of media attention.

Positioning and Branding : We start with brand building. The Rebirth Relay is not just an event, but a movement, a symbol of hope. MeRcomm.it, with its expertise, ensured that the event’s message was positioned in the right way, reaching not only the local audience, but also an international audience.

SEO positioning and visibility : In an increasingly digital world, being visible online is essential. Through targeted SEO strategies, the site and event-related content were optimized to achieve top positions on major search engines.
Sponsoring content on platforms such as Google ADS has also provided increased visibility.

Social Media Marketing : The Rebirth Relay has seen exceptional participation on social media, with over 60,000 views last year alone.
An important achievement that is certainly not due to chance, but rather to the synergy between social media marketing campaigns, engaging content and sponsorship management. Thus MeRcomm.co.uk has been able to capture the attention of netizens.

Content Production and Planning: Through photo shoots, video and graphic design, a rich array of content can be offered.
Content that in this case was able to tell the story of the event in every facet, making the Rebirth Relay an unforgettable event.

The event, which promises to revolutionize the current Ligurian cultural scene, will feature a series of workshops, lectures and seminars, featuring prominent figures from the worlds of culture, politics and business. An important and unique opportunity to network, share ideas and promote innovation in our region. Event organizers have curated a rich and varied program in order to tell the story of different aspects of Liguria’s social and cultural life.

The partnership with LiguriaDay ensures a steadily growing media coverage and provides the event with a level of visibility and resonance appropriate to the context. LiguriaDay’s team of experienced journalists and communications professionals will ensure the constant flow of information and offer readers detailed insights and updates on the progress of the event.

Through a series of articles, exclusive interviews and photo reports, the most significant moments of the event will be highlighted.

The presence of LiguriaDay as a media partner will also allow for a direct bridge between event organizers and the public, facilitating the dissemination of information and updates in real time. A communication strategy that will allow reaching a wider audience and increase awareness of the event through active participation by the community.

The role of media partner also represents a great responsibility for LiguriaDay, which intends to take a balanced and objective approach to news presentation. The goal is to provide a complete picture of the event, to highlight both strengths and possible areas for improvement in anticipation of visibility growth for the 2024 edition.

This event represents a great opportunity for Liguria, a region experiencing a period of significant rebirth and growth. Through this initiative, therefore, it is intended to catalyze further positive energy and encourage collaboration and dialogue among the different realities in the area.

With the important experience gained over the years, the LiguriaDay team is ready to support this challenge with enthusiasm and dedication and help create a successful event that can leave an indelible mark on the cultural and social landscape of Liguria. The LiguriaDay newspaper, together with MeRcomm, is ready to bring to life an event that promises to be not only a meeting point for insiders, but also a showcase open to the general public, eager to discover the latest news and trends.

An unmissable opportunity to celebrate the richness and diversity of Ligurian culture in an atmosphere of sharing and collaboration. The partnership between LiguriaDay and (the event) The Rebirth Relay: a synergy to write an exciting new page in the region’s history.

With great anticipation (expected), we look forward to experiencing with you all the most exciting moments this initiative will bring and to celebrating together the power of quality communication and information.